Over the course of nearly three years, Bluueye collaborated closely with REE Automotive across more than 130 projects spanning CGI imagery, animation and visual development.

Working across product visualisation, launch content, investor-facing media and future mobility storytelling, the collaboration helped shape a highly cinematic and technologically driven visual identity around REE’s next-generation electric vehicle platform.

The work combined high-end CGI, motion design and advanced visual development workflows to communicate complex engineering and modular vehicle technologies through clear, emotionally engaging imagery and animation.

Developed across a wide range of formats and deliverables, the project demanded both technical precision and rapid creative iteration — balancing engineering accuracy with a premium, future-facing visual aesthetic.